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Quand les Yes Men disent non au changement climatique

Depuis deux semaines, les deux activistes américains multiplient les canulars

Article publié le 5 octobre 2009

Les Yes Men, ce duo d’activistes passé maître dans l’art du détournement, ont décidé de préparer à leur manière le sommet de Copenhague. Résultat : une déferlante de « hoax » (canulars) sur la ville de New York…

Quand les Yes Men disent non au changement climatique

Le 12 novembre 2008, soit quelques jours après la victoire d’Obama, un groupe d’activistes distribuait aux habitants de la grosse pomme un faux New York Times. Y était annoncé un chapelet de bonnes nouvelles, dont certaines, comme le retrait des troupes en Irak, avaient des accents prémonitoires. Derrière ce canular médiatique, deux trublions du nouveau militantisme : les Yes Men. Deux types tellement drôles et déjantés qu’on hésite à rappeler leurs faits d’armes, tant ils sont désormais célèbres. Les magasins de jouets inondés de Barbie dont le disque vocal avait été troqué contre celui de GI Joe’s, c’était eux. Le faux représentant de Dow Chemical annonçant sur CNN que l’entreprise assumerait enfin sa responsabilité dans la catastrophe de Bhopal (Inde) et indemniserait les victimes, c’était encore eux. Bref, partout où le néolibéralisme le plus débridé impose sa loi, se tiennent les Yes men, prêts à toutes les bouffonneries, pour peu qu’elles révèlent le cynisme des puissants. Comme le stipule l’un de leurs slogans, “parfois, il faut mentir pour révéler la vérité.”

Or, voici que les deux activistes s’attaquent au changement climatique. A l’occasion du sommet du G20 à Pittsburg la semaine dernière, ils ont multiplié les actions pour alerter l’opinion sur la nécessité d’agir. Première salve lundi dernier : près d’un an après le canular du New York Times, les Yes Men détournaient à nouveau la presse écrite en parodiant le New York Post. Sous le titre « We’re screwed » (« On est baisés »), le faux tabloïd relayait une étude bien réelle, mais occultée, sur les conséquences du changement climatique. Y suivaient d’autres mise en garde, dont un article sur “Flopenhague”, et même Snoopy périssait englouti par les eaux, victime des dérèglements du climat…

Le lendemain, alors que les grandes puissances se réunissaient au siège de l’ONU, les Yes Men faisaient un nouveau coup d’éclat. Réunis sur la plage de l’East River, 21 activistes se  jetaient à l’eau et menaçaient de prendre d’assaut les Nations-Unis. Une menace franchement cocasse, quand on voit la façon dont étaient attifés les trublions : chacun d’entre eux avait enfilé pour l’occasion une « Survivaball  », grotesque combinaison censée résister à toutes les catastrophes et illustration parodique des dérives du green business.

Sous ses allures d’activisme potache, ce prélude à une campagne de désobéissance civile nommée « Balls across America » est aussi un habile coup de pub. En effet, le film des Yes Men, diffusé en avant-première sur Arte mi-septembre, sort le 7 octobre sur les écrans américains… 

Thèmes

Communication Citoyenneté Médias Cinéma Etats Unis

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